This year has brought a great shift to the digital marketing trends. It is becoming more important as each day passes. Here are a few reasons why digital marketing is important in 2018.
More Spends On Social Media
A survey suggested that people are spending more this year as compared to the previous year. Social media, for the brands, isn’t just a place for brand building, It is also acquisition and performance media for them. Initially, companies used to put aside a part of their marketing budget as social budget for brand building. But today, with high return on investment, they are spending more on social media.
Consumers Look For Attractive Deals And Promotions
That’s something we all do. We go where there is a lucrative deal. These two are an important factor when it comes to increasing revenue and customer loyalty. This is how you can engage lapsed customers and increase the sales. And increased revenue from sales is on of the top indicators for success. Good deals are the best and sure way of engaging the customers back to your brand. Research says every consumer wants to save and save easily. Hence, attractive deals and promotions attracts customers easily. The best way to tell them about your deals is through social platforms. It reaches to the mass in no time hence doesn’t add to your expense. Also, people prefer online stores because they find better deals there as compared to in-stores.
Digital marketing is a good platform for creating awareness about your brand. Brand awareness incites loyalty and this in turn increases sales of the stores. You can do that by spreading information about your brand and products. You can also do that by adding app specific deals and website specific offers.
These are just a few things that makes digital marketing important in 2018. People use digital media to save while they shop. They look for the reviews and trust what is said about the brand on the internet. Sellers use digital platforms for luring customers. And it is inexpensive for both of them.