SEO is the short for Search Engine Optimization. In the simple term, it is optimising the content of your website in such a way that it is recognised and loved by the search engine. This will make your site appear at the right place, at the right time and to the right people.
Ingredients Of SEO-
● Genuine traffic- It’s no use if you have visitors who think you are a resource of Apple devices while you are an Apple fruit seller. With right SEO, you can attract right traffic.
● Quantity of your traffic- With the right kind of SEO, you can bring all the right people to your page.
● Organic traffic- You can get the traffic from your paid ads on other websites. But organic traffic is the one that comes from the sources you haven’t paid for.
How SEO Works-
The magical list that the search engines like Google, Yahoo and Bing as the solutions to your problem is SEO. Every search engine has crawlers who go out their and collect information about everything they can find on internet. With the results they create an index. This index then goes through algorithm that matches all the data to your query and gives you the magical list. Now, there are a lot of things that goes into the algorithm. Then comes the trick that will make your site appear in the top 10 relevant searches to the users. This is what optimization about.
Elements Of Optimization
Optimization has many forms. It has many elements like title tags, meta titles, internal linking and so on. Elements of SEO is vast and is a never ending job. Google keeps changing its policies and so you will have to keep updating your practices accordingly. A little mistake can throw all your hard work in a pit. In SEO, you must stay updated about everything in this field.
You might be able to do a lot regarding the optimization but you still can’t do it all. You must hire an expert to do all these work for you and your site.